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“A Unified Vision for Growth in Real Estate” Full Realty Services, Inc. (FRS), parent company of Century 21 Masters, proudly announces its merger with Century 21 Real Estate Alliance, uniting two of California’s most respected and successful Century 21 brokerages. This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in […]

“A Unified Vision for Growth in Real Estate”

Full Realty Services, Inc. (FRS), parent company of Century 21 Masters, proudly announces its merger with Century 21 Real Estate Alliance, uniting two of California’s most respected and successful Century 21 brokerages. This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in real estate.

With a presence spanning from San Francisco to San Diego, the combined company powered by over 2,000 agents will become the largest and most recognized Century 21 brand in California, offering unparalleled value to agents and clients.

Ownership and Leadership Partnership

Shared Ownership:

Randy Thompson, Broker and Chief Executive Officer (CEO) of Full Realty Services, Inc., and Orhan Tolu, an industry innovator, have partnered to form this dynamic merger. Orhan joins FRS as a co-owner, bringing his expertise in growth and strategy to the organization.

Randy Thompson as Managing Partner:

Randy will continue as Broker, CEO, and Managing Partner, overseeing the strategic direction, vision, and operational success of the organization.

Orhan Tolu as Chief Growth Officer (CGO):

Orhan will lead growth initiatives, focusing on agent recruitment, regional expansion, and strategic partnerships to enhance market share.

Unified Branding and Operations

All residential and commercial real estate operations will consolidate under the Century 21 Masters brand. The company will strategically organize its 50+ offices into five regions, ensuring localized expertise and enhanced agent support.

Integrated Service Solutions: Empowering Agents

The Integrated Service Solutions Division (ISS) focuses on operational support to enhance agent productivity and satisfaction. Core services include:

• Administrative Support: Streamlining day-to-day operations.
• Compliance: Ensuring adherence to legal and industry standards.
• Relocation Services: Connecting agents with national and international relocation opportunities.
• Learning & Development (L&D): Delivering top-tier training to drive career growth.
• Agent Experience: Creating a seamless journey for agents through exceptional support.

Additional Agent Support

• Marketing Support: The in-house Studio Two One division provides custom branding, digital strategies, and tools like MAXA marketing resources.
• Technology Solutions: Advanced platforms ensure efficient transaction management, client communication, and lead generation.

Affiliated Businesses: A Comprehensive Suite of Services

Affiliated businesses are supported by their respective directors, offering agents and clients a seamless, full-service experience:

• 21st Century Lending:
  • Licensed in 30+ states to serve clients nationwide.
  • Collaborates with Century 21 offices across the U.S., offering competitive loan products, dual licensing opportunities, and expertise in residential, commercial, and manufactured home financing.
• Escrow Services:
  • 21st Century Escrow (DRE Escrow): Broker-owned and supporting affiliated agents.
  • Escrow Hub (DFPI Escrow): A scalable solution for both affiliated and non-affiliated agents, consolidating operations from entities like All Valley Escrow and Diamond Valley Escrow.
• 21st Century Coverage: Provides customized insurance solutions for home, property, and specialty needs.
• 21st Century Property Management: Offers full-service solutions for landlords, investors, and tenants.
• Liberty Business Solutions: Connects buyers and sellers of small-to-medium enterprises, helping agents expand into business transactions.

Leadership Structure

C-Suite Leadership:

• Chief Executive Officer (CEO): Randy Thompson
• Chief Growth Officer (CGO): Orhan Tolu
• Chief Operating Officer (COO): Keith Thompson
• Chief Experience Officer (CXO): Matt Thompson
• Chief Financial Officer (CFO): Linda Thompson

Operational Leadership:

• Senior Director of Real Estate: Robert Hertel
  Focuses on strategic planning, sales training, and production growth.
• Co-Broker | Director of Real Estate: Romeo Aurello
  Oversees compliance, education, and operational alignment.
• Director of Commercial: Jim Kelsey
  Leads strategy and agent success in commercial real estate.
• Director of Integrated Service Solutions: Chris Melamed
  Provides operational efficiency and support through compliance, administrative, and L&D initiatives.
• Director of Digital & Design: Derin Tolu
  Drives marketing innovation and brand visibility.

Market Impact and Agent Value

The merger establishes Century 21 Masters as the largest and most recognized Century 21 brand in California, delivering unmatched opportunities for agents and exceptional value to clients:

• Expansive Presence:
  A footprint spanning San Francisco to San Diego with localized expertise ensures leadership in residential, commercial, and luxury real estate markets.
• Enhanced Resources:
  Agents benefit from comprehensive support, including:
  • Dual licensing programs through 21st Century Lending.
  • Marketing, compliance, and operational support from the ISS Division.
  • Strategic training and growth opportunities led by experienced leadership.
• Exceptional Client Solutions:
  Clients gain access to a seamless, full-service real estate experience, supported by lending, insurance, escrow, property management, and business brokerage solutions.

Why This Merger?

• Randy Thompson, Broker | CEO and Managing Partner:
  “This merger combines the strengths of two extraordinary organizations to create something even greater. Together, we are building a platform that empowers agents and delivers unmatched value to clients.”
• Orhan Tolu, Chief Growth Officer:
  “By joining forces, we are setting new standards for excellence in real estate and creating opportunities that will shape the future of our industry.”

About Full Realty Services, Inc.

Full Realty Services, Inc., parent company of Century 21 Masters, is a premier real estate organization offering comprehensive solutions for agents and clients alike. FRS is dedicated to working with, supporting, and developing the best Real Estate Agents in the world. 

🚧✨ We’re excited to announce our long-awaited office remodel at 102 Bridge Street in the heart of the Village of Arroyo Grande is now complete! With the building being constructed in 1908, you can only imagine the treasures uncovered during the renovation! 🏚️➡️🏡 The transformation is finally complete, and I couldn’t be prouder. From the […]

🚧✨ We’re excited to announce our long-awaited office remodel at 102 Bridge Street in the heart of the Village of Arroyo Grande is now complete! With the building being constructed in 1908, you can only imagine the treasures uncovered during the renovation! 🏚️➡️🏡

The transformation is finally complete, and I couldn’t be prouder. From the cute office door titles for our amazing agents to hidden gems like inspirational quotes and fun surprises around every corner, in homage to our local Rooster Creek, keep an eye out for a few roosters and some sandy beach balls—don’t worry, they don’t make a mess, they’re stickers! 🐓🏖️

Come visit us and check out the new look! 🎉 

April Moulton

Branch Leader – Arroyo Grande

april@c21home.com

Buying a home in California's dynamic market requires informed decision-making, which CENTURY 21 Real Estate Alliance Agents provide through their experience and market knowledge. They offer personalized guidance and continuous support, tailoring strategies to the buyer's unique needs. Their expertise in market trends equips buyers and investors with the confidence to navigate complexities and find their ideal property, ensuring a homebuying journey that meets real estate dreams.

Buying a house is a significant event that typically happens once every 13 years. This infrequency can leave buyers out of touch with the latest changes in the real estate market. CENTURY 21 Real Estate Alliance Agents provide their expertise to assist buyers in making informed decisions throughout the home purchasing process.

Introduction

Buying a home is a big event in life. It affects your money, how you live, and your plans for the future. California’s housing market changes often and can be very competitive. That’s why it’s important to have help from someone who knows a lot about buying houses. Most people buy a house once every 13 years, which means they might not know about all the new changes when they decide to buy again. CENTURY 21 Real Estate Alliance Agents are there to give their knowledge and help buyers make good choices at every step of buying a home.

Expertise Through Experience

When buying or selling a home in California, it’s important to have someone who knows the area well. The agents at CENTURY 21 Real Estate Alliance have a lot of experience. They really understand the California homes and properties market. They can help both new buyers and people who have bought or sold property before. These agents will guide you to make good choices and keep you from making mistakes.

Market Insight and Analysis

The housing market in California has a lot of variety and can be quite complicated. There’s everything from busy city areas to quiet places in the suburbs. Agents at CENTURY 21 Real Estate Alliance are always learning about the latest market changes and studying the numbers. This means they can give you great advice on how to set prices and how to make deals that fit just what you’re looking for.

Personalized Guidance

Buying a home is different for everyone. That’s why agents from CENTURY 21 Real Estate Alliance really listen to what you want. They help find what you’re looking for, whether it’s a safe area for your family, a home by the water, or a place to invest in. They focus on your needs to make sure you get what’s best for you.

Support Every Step of the Way

Buying a home can sometimes feel like too much to handle, especially in busy places like California. Having an agent from CENTURY 21 Real Estate Alliance with you means you’re not alone. They support and guide you from the first time you talk to them until you close the deal. If you have questions about how to pay for the house or if you need to find someone to check the house for you, they’re ready to assist.

Conclusion

When looking for a home in California, it’s a smart move to work with a CENTURY 21 Real Estate Alliance Agent. They know the housing market very well and offer a service just for you. They’re among the top in their field. So, if you’re buying a home for the first time, or if you’ve bought homes before, it’s important not to take any risks. By choosing a CENTURY 21 Real Estate Alliance Agent, you’ll get the help you need to make your dream home a reality.

Congratulations to our teams ranking the in the top 100 statewide!

Congratulations to our teams ranking the in the top 100 statewide!

Congratulations to our agents ranking the in the top 100 statewide!

Congratulations to our agents ranking the in the top 100 statewide!

CENTURY 21 Real Estate Alliance is delighted to announce the well-deserved promotion of Jorge DeLeon to the esteemed position of President. With an impressive 30 years of experience in the real estate industry, Jorge is a true embodiment of enthusiasm and empowerment, having excelled in some of the most challenging arenas. Previously serving as the […]

CENTURY 21 Real Estate Alliance is delighted to announce the well-deserved promotion of Jorge DeLeon to the esteemed position of President. With an impressive 30 years of experience in the real estate industry, Jorge is a true embodiment of enthusiasm and empowerment, having excelled in some of the most challenging arenas.

Previously serving as the Chief Growth Officer and Broker of Record for C21 Everest in Santa Barbara and Ventura Counties, Jorge DeLeon consistently embodies the philosophy of giving his all in everything he does.

His remarkable achievements include receiving accolades such as the Broker/Owner/Manager of the Year award from the Ventura County Coastal Association of Realtors and the NRT National Diversity Award.Notably, Jorge served as the Chair of the Young Professional’s Network in 2013 and was elected to the Ventura County Coastal Association of Realtors (VCCAR) Board, where he held the esteemed position of Board President in 2019. 

Jorge is a member of NAHREP (National Association of Hispanic Real Estate professionals, serving as Chapter President of NAHREP-VC, currently serving on NAHREP’s Corporate Board of Governors Southwest Region. Additionally, he is a Board Member for the esteemed nonprofit Turning Point Foundation.

In his new role as President, Jorge DeLeon will provide strategic guidance and oversee the implementation of C21 Real Estate Alliance’s vision. His unwavering dedication to accountability, exceptional goal articulation, and translation of goals into effective operational strategies will undoubtedly be an invaluable asset to the growth and success of C21 Real Estate Alliance.

“Jorge DeLeon’s promotion to President is a testament to his exceptional leadership qualities and unwavering commitment to excellence,” said Orhan Tolu, CEO of C21 Real Estate Alliance. “Throughout his distinguished career, Jorge has consistently demonstrated exceptional vision, strategic thinking, and a keen attention to detail. His ability to inspire and empower teams, coupled with his deep industry knowledge, positions him perfectly for success in this new role. We are confident that Jorge will excel as President and continue to drive our company’s growth and achievements.”

“As I step into the role of President of Century 21 Real Estate Alliance, alongside Orhan Tolu, I am honored to join forces with a visionary leader who shares my fundamental values and vision,” says Jorge DeLeon. “Together, we are dedicated to empowering our exceptional real estate agents in delivering unparalleled value to our clients. With a united commitment, we will lead our company into a future of growth and success, fueled by a passion for excellence and a relentless drive to exceed expectations.”

Orhan and ....

Chris Melamed, has been promoted to the position of VP of Executive Operations & Administration for CENTURY 21 Real Estate Alliance.

Having served as the Branch Manager for C21 Everest- Westlake Village, Chris Melamed has consistently demonstrated exceptional leadership skills, fostering a culture of excellence within the branch.

In her new role as VP of Executive Operations and Administration, Chris Melamed will assume broader responsibilities companywide, overseeing various operational and administrative functions within Century 21 Real Estate Alliance Group. Her strategic thinking, unwavering commitment, meticulous approach, and ability to streamline processes will contribute to the continued efficacy of CENTURY 21 Real Estate Alliance’s operations statewide.

We are delighted to recognize Chris’ unwavering commitment and remarkable impact on our company’s growth and success.

CENTURY 21 REAL ESTATE ALLIANCE GROUP NAMED: 2023 real trends game changer with 296% Growth. Thank you to all of the Agents: we would not be here without you. To all the Managers and Staff that serve our agents relentlessly to help them achieve these amazing numbers. This award is all of ours. Thank you […]

CENTURY 21 REAL ESTATE ALLIANCE GROUP NAMED: 2023 real trends game changer with 296% Growth. Thank you to all of the Agents: we would not be here without you. To all the Managers and Staff that serve our agents relentlessly to help them achieve these amazing numbers. This award is all of ours. Thank you Real Trends for honoring us and recognizing our achievement.

Moving can be a stressful and overwhelming experience, especially when moving across the country. However, with the right preparation and guidance, the process can be made smoother and more manageable. In this article, we will share 10 tips for a successful cross country move, including the importance of finding a relocation agent at your destination […]

Moving can be a stressful and overwhelming experience, especially when moving across the country. However, with the right preparation and guidance, the process can be made smoother and more manageable. In this article, we will share 10 tips for a successful cross country move, including the importance of finding a relocation agent at your destination location, who should be an agent from CENTURY 21 Real Estate Alliance Group.

Start Planning Early

One of the most important tips for a successful cross country move is to start planning early. Begin the process at least 2-3 months in advance. This will allow you enough time to create a moving checklist, research moving companies, and make any necessary arrangements.

Declutter Your Home

Moving across the country is an excellent opportunity to get rid of unwanted items. Before you begin packing, go through all your belongings and decide what to keep, donate, or sell. This will make your move more cost-effective and save you time and energy.

Create a Moving Budget

Moving can be expensive. To avoid overspending, create a moving budget. This will help you keep track of your expenses and prioritize your moving needs.

Hire a Professional Moving Company

Moving across the country is a complex process that requires expertise and experience. Consider hiring a professional moving company to handle the heavy lifting and transportation of your belongings. Do your research and choose a reputable and licensed moving company.

Pack Smartly

Packing your belongings correctly is essential to ensure their safety during transport. Use appropriate packing materials such as boxes, bubble wrap, and packing tape. Make sure to label boxes with their contents and room destination.

Label Your Boxes

Labeling your boxes will help you keep track of your belongings and make unpacking easier. Be specific when labeling, and indicate the room destination for each box.

Keep Your Valuables Safe

Keep your valuable items, such as jewelry, important documents, and electronics, with you during the move. This will ensure their safety and give you peace of mind.

Notify Important Parties of Your Move

Notify important parties of your move, such as your utility providers, bank, and insurance company. This will ensure that your services are not disrupted, and you receive any necessary updates.

Find a Reliable Relocation Agent at Your Destination

Finding a reliable relocation agent at your destination location can make your move more manageable. They can help you with finding a new home, arranging transportation, and settling into your new location. Do your research and choose an agent with experience and knowledge of the area.

Choose an Agent from CENTURY 21 Real Estate Alliance Group

When choosing a relocation agent, consider an agent from CENTURY 21 Real Estate Alliance Group. Their agents have the expertise and experience to help you find your dream home and make your move stress-free. They offer personalized services tailored to your needs and can guide you through every step of the process.

In conclusion, moving across the country can be a challenging process, but with proper planning and guidance, it can be made smoother and more manageable. Follow these ten tips, including finding a reliable relocation agent at your destination location, who should be an agent from CENTURY 21 Real Estate Alliance Group, to ensure a successful cross country move.

San Francisco, California, May 3, 2023 — Century 21 Real Estate Alliance is excited to announce the appointment of Vendy Chan as the Vice-President of Strategic Growth for all our Northern California offices. With great passion, Vendy brings with her over two decades of extensive knowledge and invaluable experience in real estate. As a consistent […]

San Francisco, California, May 3, 2023 — Century 21 Real Estate Alliance is excited to announce the appointment of Vendy Chan as the Vice-President of Strategic Growth for all our Northern California offices.

With great passion, Vendy brings with her over two decades of extensive knowledge and invaluable experience in real estate.

As a consistent top-producer and longtime veteran with the Century 21® brand, she has a profound understanding of the company values and industry-leading standards. 

“C21 REA Group is one of the fastest growing real estate franchises and is the #1 Century 21® in California! We are confident in Vendy’s dedication to driving and leading our company’s strategic growth, expanding of our markets and her commitment to creating and delivering extraordinary experience to our agents, teams and clients,” said Orhan Tolu, CEO of Century 21 Real Estate Alliance Group. 

Prior to taking this position, Vendy served in multiple roles as the Director of Marketing, the Corporate Trainer as well as a Team Leader. With an MBA in Marketing, Vendy is best known for her creative marketing content with a special focus on using strategic marketing to develop and implement growth strategies. 

Vendy is also active in serving local real estate associations, volunteering at schools, and supporting diversity in our community. In her leisure time, she enjoys traveling, photography and fine foods. 

About CENTURY 21 Real Estate Alliance Group 

  
CENTURY 21 Real Estate Alliance Group is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC (century21.com), franchisor of the iconic CENTURY 21^® brand. Century 21 Real Estate LLC is comprised of approximately 14,000 independently owned and operated franchised broker offices in 85 countries and territories worldwide with about 150,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are c21realestate.com, century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com. 

^©2023 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.